Musubi is a return to our Hawai’ian childhoods, when the days were longer, the skies deeper and the surf broke cleaner.

When designing a business that would help us best deliver both excellent products and excellent customer service, we knew that the musubi would be the perfect muse for us.

Musubi, otherwise known as onigiri in Japan, is an unseasoned rice ball (unlike the sweet vinegar seasoning of sushi) with some kind of savory layer, wrapped in a succulent sheet of nori, or seaweed. The combination of high quality, sushi grade rice, with creative, homemade fillings, all hugged by umami rich seaweed is simply addictive. It kept samurai and farmers fueled up for hundreds of years. Most recently, in modern day Hawai’i, musubi has become a lunchtime and snack time ritual to hundreds of thousands of hungry locals.

Musubi are the absolute best remedy for that hanger you develop after a full day at the beach. Making your way slowly back to your car in the afternoon shade, still dripping in salt water and thinking about the onolicious (delicious) dinner your having soon, you’re always stoked to find a food truck or convenience store nearby selling musubi. It’s the absolute best snack imaginable. The pillowy rice. The savory layer. The umami seaweed. It’s like heaven.

So that’s Musubi. We’re creating the highest quality Hawai’ian comfort food with a strong dose of aloha.

Come on over!